Affiliate Marketing, Digital Marketing

Affiliate Marketing Secrets

Start building and growing a highly profitable affiliate marketing business.

What to Expect From Affiliate Marketing

In theory, you can make money as an affiliate marketer by following four very easy steps:

1- Find an affiliate product to market on JVZoo or Clickbank

2- Create a landing page flaunting the benefits of said product and including your link

3- Pay for highly targeted PPC ads through Facebook

4- Profit!

Easy right?

Facebook ads are PPC which means that you only pay if someone clicks them.

So if you set up an advertising campaign that’s entirely ineffective and everyone ignores it… it won’t cost you anything!

If your landing page is very good then you can expect to convert a fair amount of visitors into buyers and with a decent digital product, you should be able to earn about $30-$50 per purchase.

Considering that you’ll only be paying a few cents for each customer – who has already shown an interest in your product – that means that you can almost guarantee a decent ROI from those advertising campaigns.

The longer the ad runs, the more you can earn and the more you can reinvest to scale your products.

What’s more, you can target the ads to show to precisely the right people using the information available on Facebook.

Got a book on how to plan a cheap wedding? Great: just target your book toward people who are engaged on Facebook!

Meanwhile, you can build up your direct audience through a website and a mailing list so that eventually you won’t even need to pay from advertising and you can sell over and over again to your list that puts their trust in everything you say and recommend.

This is the promise of affiliate marketing and it sounds like a simple, fool-proof way to make money.

But there are some catches that very often get overlooked by the people selling the online courses and the eBooks for $1,000.

One of these catches is that there are hundreds of other people trying to sell eBooks on making money.

And there are hundreds of other people competing for the advertising space on Facebook.

Facebook ads show based on who has the larger advertising budget and the result is determined by an automated ‘bidding process.

In other words, you need a fairly large budget for your ads to be seen, meaning that you can end up spending 50cents to several dollars for your ads to get clicked.

This now means that you can still profit, but to do so, you need the perfect landing page and the perfect product for the ideal audience.

These are a lot of factors that you’re frankly unlikely to get right the very first time.

As a result, it’s not uncommon to end up sinking huge amounts of money into PPC before you land on a good set-up with the right targeting, the right ad text, the right product, etc.

As for building your audience, this can often take years before you’re at a point where you don’t need PPC.

If you thought you’d be the top blogger in your niche within months, then you, unfortunately, need a reality check. Rather, you can expect it to take you a year or more to get to this point. And far from doing nothing, this will have to involve writing regular content and doing lots of promotion – almost to the extent of it being a full-time job.

And while you’re doing this, you won’t be getting paid for the work you’re doing. A lot of us just can’t afford to put such a big investment into something that isn’t paying out yet.

And when you had gone into this, expecting that you would be a millionaire by month two, it’s very easy to get disheartened and to just give up.

The Right Strategy

So what can you do about all this? Is it a lost cause?

Not at all – there genuinely are thousands of people who have made affiliate marketing work for them and who have earned millions of dollars doing it. JVZoo’s elite program requires you to be making at least $10,000 a month and there is no shortage of members.

The trick is to be realistic and to set up a plan for how you can manage your current lifestyle with your affiliate marketing aims.

The first key to doing this is to set yourself up to win: stack the deck in your favor by understanding how affiliate marketing works and what you can do to ensure that it works for you.

You’ll learn how to avoid common mistakes and how to find products that sell much more easily and cost you less to advertise.

The second key – and this is important – is to have moderate aims, to begin with. Don’t set out to be a billionaire. Instead, set out to supplement your current income with an extra $50 a week.
That doesn’t sound like much but it’s very easy to achieve and once you’re at that point, you’ll be making $200 a month and $2,400 a year.
And once you’re at that stage, you’ll be able to start investing more time and money to grow your business further.

We’ll look at how to scale a successful affiliate marketing business model later and you’ll see that you can very easily go from this to internet domination!

Finally: choose a niche that you enjoy and that you know. If you can sell products in a niche that you enjoy and understand, then you’ll be able to turn writing about those subjects into a hobby and something you enjoy.

This makes a big difference to your eventual success and means that you can take your eye off the goal and not only think of these activities as a means to an end.

Product Selection

The most important key to your success before you set out is product selection.

This is what will help you to make sure there’s an audience for your product and what will dictate what you write about, who your target demographic is, how much profit you make, and more.

So to start, you need to make a list of all the niches you would enjoy writing about and that you have some experience in.

This isn’t going to come into play right at the start but it will make a big difference when it comes to promoting a blog and creating your audience somewhere down the line.

What we’re interested in right now is finding a niche that isn’t over-saturated with digital products and with affiliate offers.

We’re going to start with a digital product because this will give you the most profit per sale which means you can get more revenue from a smaller number of buyers.

When you take a look at the digital products on a network like Clickbank or JVZoo, something might jump out at you right from the start: they’re almost exclusively in the ‘make money online niche. If you take a look at the network ‘WSO’ (Warrior Special Offers) then you’ll notice that this one is 100% products in that niche.

I want you to resist the urge to choose this as your first niche. Why? Because as you can

see, it is already a highly competitive area to get into. If you try to sell a product in this area, then you’ll be going up against pretty much every other affiliate marketer and

product creator on the net. As such, you’ll be paying considerably more for each of your

ads to appear on Facebook, Google AdWords, or wherever else you choose to put them.

What’s more, you’ll find that you struggle to stand out to that audience. This particular

audience is very web savvy, they probably know exactly how the affiliate marketing

business model works and they’ve probably encountered some real duff products in this niche.

Even if you’ve chosen a product that is genuinely very high quality, your offer will

still be looked upon cynically and they will assume that you’re just out to make money.

They’ve been burned before, they’re inundated with such offers and it takes a lot more marketing to sell to them.

On the other hand, though, selling something to a much smaller niche means that you can pay considerably less for your ads and find an audience that hasn’t seen offers like yours before.

Potentially, you can offer them something that solves a real problem they’ve been facing and promises to make their lives easier: which is exactly how you make money.

A great example of this is to choose a career. This is a very specific niche that you can target directly through Facebook and indirectly through Google AdWords (AdWords ads are ads that appear on Google searches).

This is ideal because there are millions of English-speaking food truck drivers around the world and yet they’re not highly targeted with these kinds of products all the time.

Earlier we discussed the wedding planning niche. An eBook on how to save money on planning a wedding is a perfect niche for a few reasons:

• It’s not over saturated with similar digital products

• The book promises to save money, thus making it an investment

• It’s easy to target – people place their relationship status on Facebook and use a lot of predictable searches when they’re planning weddings

• The audience is young and thus likely tech-savvy enough to be interested in digital products as a whole

• The demographic is constantly changing: in other words, people are getting engaged all the time meaning that you’ll never saturate the market and run out of people to sell to

Another great option is to sell a product to a small section of a larger audience. Right behind making money online, the fitness niche is another very over-saturated area for digital products. There is no shortage of books on how to get abs or build muscle or lose weight.

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